About Us
Matt Long
Owner & Principal Strategist
Hi, I’m Matt. I’m a digital marketer with a passion for user experience and a broad skill set that includes paid media, UX design, conversion rate optimization, financial analysis, and business process consulting.
I have a finance background and an MBA in strategic marketing, and I’ve helped some of the largest companies in the world achieve positive return on investment through data-driven decision making and consumer engagement strategies that are rooted in human-centered design.
I started Peak 8 Marketing as a way to leverage my broad skill set and help companies achieve profitable growth through best-in-class digital experiences and integrated marketing campaigns. I partner with some of my favorite designers, content strategists, and developers to deliver an agency-like experience, without the overhead, and with a bit more agility.
If you’re looking for a strategic partner to help you navigate the digital landscape, you’ve come to the right place. I look forward to chatting!
Our Approach to Digital Marketing
Data-Driven Decisions
Analysis is at the heart of every recommendation we make. We spend as much time in Google Analytics as we do in the ad platforms, and we take an evidence-based approach to decision-making. We don't just report the news. We use data to tell a story.
Continual Testing & Optimization
Whether it's A/B testing creative or testing into new Google Ads campaign types, we're always looking for ways to improve campaign performance. There's no such thing as a perfect strategy — ongoing testing and optimizing is the only way to stay ahead of the competition.
Best-In-Class Landing Pages
Driving traffic to your website via paid media isn't enough — you need users to take action. We have extensive experience in Conversion Rate Optimization (CRO) and UX Design, and we'll ensure that your website and landing pages are designed to convert.
Transparency & Accountability
Some agencies hold your ad accounts hostage, in an attempt to control the narrative and increase your switching costs. With Peak 8, you'll retain ownership of your ad accounts and you'll have full visibility into campaign performance at all times.